用户中心
用户名 
密  码 
免费注册
友情链接
   您的当前位置:中国电子商务评论网>>科研交流>>学术论文
   
关键字: 类别
Examining the Effects of Passive WeChat Use in China
http://www.cnebr.net 2019年8月29日   阅读3831次
Examining the Effects of Passive WeChat Use in China
 
Pages 1630-1644 | Published online: 23 Dec 2018

ABSTRACT:Passive usage of social network services (SNSs) refers to individuals’ browsing behavior and information consumption without active interaction with other SNS users. Using the data collected from 295 users of WeChat, the most popular SNS in China, the authors identify two types of passive use and test their different consequences. Confirmatory factor analysis in Study 1 shows passive WeChat use includes two subdimensions, namely, passive social and nonsocial use. Passive social use means browsing friends’ posts, whereas passive nonsocial use refers to browsing information on WeChat official accounts. The partial least squares structural equation modeling results in Study 2 suggest that both social and nonsocial use have positive effects on users’ social capital and online well-being, and further increase their continuance usage of SNSs. However, passive social use is also associated with users’ depressed mood, which in turn decreases their continuous usage intention. Theoretical and practical implications are discussed.

International Journal of Human–Computer Interaction 

Volume 35, 2019 - Issue 17

详细信息:https://www.tandfonline.com/doi/full/10.1080/10447318.2018.1559535

 

关闭本页
Copyright © 2005 电子商务评论网
All Rights Reserved, Chinese Electronic Business Review,P.R.China