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| Predictors of Chinese Users’ Location Disclosure Behavior: An Empirical Study on WeChat |
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http://www.cnebr.net 2018年9月3日 阅读6441次 |
Predictors of Chinese Users’ Location Disclosure Behavior: An Empirical Study on WeChat
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1.School of Economics and Business Administration, Chongqing University, Chongqing 400044, China
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2.School of Public Administration, Chongqing University, Chongqing 400044, China
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*Authors to whom correspondence should be addressed.
Received: 12 August 2018 / Accepted: 28 August 2018 / Published: 30 August 2018
AbstractLocation disclosure behavior on social network sites (SNS) has developed rapidly. However, the influencing factors have not been adequately studied. Based on social cognitive theory and the concept of face, this study developed a research model to explain the factors with uniquely Chinese characteristics that predict WeChat users’ location disclosure. Using survey data collected from WeChat users in China (N = 545), the model is tested by a structural equation modeling (SEM). The results show that a desire to gain face, a fear of losing face, social norms, trust in SNS members and trust in an SNS provider positively influence WeChat users’ intention to disclose location information. Moreover, trust in SNS members can also boost trust in an SNS provider. Finally, both theoretical contributions and practical implications are discussed. View Full-Text
Chen, S.; Shao, B.; Zhi, K. Predictors of Chinese Users’ Location Disclosure Behavior: An Empirical Study on WeChat. Information 2018, 9, 219.
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