:Liu, SS (Liu, Shasha) ; Shao, BJ (Shao, Bingjia); Gao, Y (Gao, Yuan); Hu, S (Hu, Su); Li, Y (Li, Yi) ; Zhou, WG (Zhou, Weigui)

In recent days, big data based analysis in hotel industry become popular. Merchants are attracting clients using the accurate analysis of historic data and predicting the behavior of possible clients to perform proper marketing strategy. To study the principle of the game between clients and merchants, in this work, we propose a novel two-stage game theoretic approach of decision policy for clients when choosing the suitable hotel to stay among many candidates, the merchants will provide a non-cooperative game strategy to attract the attention of potential clients. Analysis of the non-cooperative game method based on big data has been given. Simulation results indicate that, by using our proposed novel method, the average price for clients to choose a satisfied hotel is reduced and the successful rate of stay is increased for merchants, which will bring the expected income to a higher level because of the sticky phenomena of users.

关键词:Game theory; Big data; Accurate prediction; Non-cooperative game; Decision policy

ELECTRONIC COMMERCE RESEARCH
卷: 18  期: 2  页: 225-240 

DOI: 10.1007/s10660-017-9259-6
出版年: JUN 2018