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| Examining the dynamic effects of social network advertising: A semiotic perspective |
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http://www.cnebr.net 2018年2月27日 阅读6838次 |
Bingjia Shao
Highlights
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The study provides a semiotic triangle theoretical framework on the dynamic effects of social network advertising.
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As types of signs, icons in social network advertising can significantly promote users’ social presence and then promote the social network advertising effects.
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Social facilitation in social network advertising is positively related to social presence in the short term but negatively related to social presence in the long term.
Telematics and Informatics (SSCI index)
Volume 35, Issue 2, May 2018, Pages 504–516
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